Search Engine Marketing (SEM) tactic seeks to increase web presence of business though online networks. Some people do tend to think SEM and SEO as one and the same thing but subtle differences to exists. The Search Engine Marketing Professional Organization (SEMPO) includes SEO in its industry definition by SEMPO industry experts. But, organizations like New York Times differentiates SEM as the “practice of buying paid search listings”.
Whatever controversy may surround SEM services, it is one of the preferred mode for emerging web presence. Huge SEM networks like Google AdWords, Microsoft adCenter, and Yahoo Search Marketing earn millions of dollars annually. In 2008, the SEM market was pegged at USD 13.5 billion in investment. SEM is more popular than traditional marketing and other online channels of marketing.
Why Should Clients Indulge in SEM?
– 80% of online searches users place are through search engines and therefore, utilizing SEM for your website will ensure your site comes at the top.
– More than 400 million searches are placed everyday in search engines. Imagine where your site will stand amidst millions of websites if it is not channeled properly and makes to the top website listings.
– Search engines are the number one source for reaching valuable customers. How? Because they are looking for particular product or service, they are placing search engine requests. If your website is SEM and SEO efficient, your site will receive loads of heavy traffic daily.
– Though a billion dollar industry, search engine marketing comes at low cost. This means you don’t have to spend lots in investment.
At MayLevy, our team specializes in making S.E.M. really work for our clients. All our team members are equally proficient in their field of service. The popular saying goes – “great minds think alike” – when the “great minds” in our team come together, it creates only positive buzz, which we channelize effectively for increasing web presence of client websites.
To learn how to do more to influence the search spider in raising your page rank for organic search results, check out our Search Engine Optimization services.