How does the average small business keep up with social media trends?

“One way that the smaller business can keep up with current social media, is to create legitimate viral trends/buzz via content outlets on the PR9 and 10 popular networks. Although many have a nofollow tag set on Wall comments, the actual humanistic value is unparalleled.

Regimenting your corporate twitter profile to several tweets per day, keeps you on a potential client’s radar.

Contributing and encouraging content on facebook fan pages and discussion boards, and review sites like google maps and yelp, are all becoming significant for the simple reason that potential clients scan and snap-judge, based on your overall presence on google, and this ‘IRL buzz’ will shine through. May Levy, Online Social Strategist” The quote above is by me in reply to a reporter from EContent doing a story on the latest SEO tools and strategies. The question posed was “With content providers like AOL Seed, Demand Studios and others creating a significant amount of search-driven content and showing up frequently in the bulk of online searches, what can the “little guys” do to keep up? Looking for insights and perspectives.” Intrigued? Get the inside scoop on Social Media Buzz and Article & Link Building.